looksmaxxing
Looksmaxxing Isn't a Crisis. It's a Capital Allocation.
By Stacey Tallitsch | May 28, 2026 The latest dispatch from the body-image industrial complex landed in early May. Boise State faculty announced a program to “battle” looksmaxxing, gym-bro culture, and “harmful masculinity standards.” Healthline branded the trend toxic. The Conversation diagnosed it as severe body dysmorphia. A Brandwatch sweep clocked